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The Evolution of Site Search - Part 1: A Quick View into Basic Functionalities

Site search has come on leaps and bounds since its advent in the early 90’s.

The original concept of site search (“on-site search”) is: the person would type a word or sentence (“search query”) into the search bar; then the result would come back based on criteria that match the search query. 

Nowadays, results are found much faster, typos are auto-corrected better, and AI algorithms have been applied to recommend related products based on personal shopping experiences or preferences. 

With the rapid invasion of smart Google, everyone now expects the same level of intelligence from any search box they encounter online.

 

Autocomplete/ Instant search suggest

Invented by a Googler in 2014, Autocomplete, which used to be “Google Suggest”, is currently enabled on about 82% of e-commerce websites. This feature can also be called autosuggest or search suggest.

Autocomplete shows recommended queries in a dropdown (the instant search widget) immediately as you type your search query. The suggestions usually come primarily from recent or most searched results or from the site’s database of products. Advanced algorithms for Autocomplete can take advantage of browsers' search logs of to bring up more personalized suggestions.

 

Scoped search and site-wide search

In this day and age, site search engines have to support searches for many data sources, including non-product data. A search usability test in 2019 revealed that 75% of online sites yield results for non-product search queries, such as “order tracking”.  

Online searchers need more than just product information. They may want to know size, return policy, payment method, and more. At the same time, online business owners offer a lot more than the product catalog. There are collection pages, blog articles, landing pages, and so on. Therefore, a flexible and broad search range is crucial to optimize a site search solution.

The search scope can be integrated with the Autocomplete function to bring up the most relevant results. A study of 50 top-grossing US e-commerce sites by Baymard found that 32% of the sites implemented Autocomplete suggestions.

 

Apple MacBook Pro Justifies the Means

At WWDC 2017, Apple announced about the upcoming Apple MacBook Pro. The response has been overwhelming because the crowd continued to expect more from this revolutionary Apple laptop. Although Apple MacBook Pro fans will have to settle for an internal spec improvement rather than radical design overhaul, this year's Apple MacBook is more than just a refresh. Since 2012, Apple has ditched the 17-inch Apple MacBook Pro in favor of smaller and sleeker chassis. The latest Apple MacBook Pro now comes in either 13-inch or 15-inch variants.

The infamous Touch Bar also makes its comeback with its surprising twist. It works well without any hiccups. At the same time, it offers a more intuitive experience for an exceptional laptop that has already featured user-centric qualities. As expected, the Apple MacBook Pro boasts its gorgeous 15.4-inch backlit Retina display screen. If you want to compare the quality between the 13-inch and 15-inch models, there is no doubt that the 15-inch is definitely superior because its larger screen takes full advantage of its 2880 x 1800 resolution.

Thinner and sleeker, the Apple MacBook Pro flaunts its impressive form factor due to its controversial removal of some ports. As of now, the new Apple MacBook Pro has four Thunderbolt ports with USB-C connectors (two at each side) and a solitary headphone jack. The Apple MacBook Pro is certainly a commendable design that has undergone justified changes to be better.

Apple MacBook Pro is the real deal so far

The announcement of the new Apple MacBook Pro at WWDC 2017 has received overwhelming responses from eager Apple fans. Although it receives minor updates, people are generally excited to see how this latest Apple MacBook Pro will perform. After all, it is the revolutionary Apple MacBook Pro that gets everyone excited when it was first released.

Today, the new Apple MacBook Pro comes with Intel's seventh-generation Kaby Lake processors. These processors offer better speed and streaming of 4K resolution videos. However, such updates show only minor gains especially when you compare the new Apple MacBook Pro to previous Apple MacBook Pro.

Despite this, this new performance consumes less power when you are using your Apple MacBook Pro. On the practical side, you will be able to enjoy your Apple MacBook Pro experience for a longer time than usual. When the power outlet is not next to you, you do not have to worry because the Apple MacBook Pro lasts up to ten hours consistently. While highly demanding tasks such as photo and video editing will drain it quickly, it is still surprising to see that you can eight to nine hours out of a single charge. This amount of time is enough for you to leave your power adapter at home and use your Apple MacBook Pro without any worries.

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